I was able to gather opinions on commercial bussinesses ability to use media and manage their public image. It would seem that there is a substantial lack of expertise in this area.
Attractive design is often seen a substitute for a critical approach to defining the priorities in the message being communicated.
Understanding of how visual imagery is allied to a clear definition of the main branding points also seemed to be very low. Poor thought out and casual approaches to quality would seem to provide opportunities for high quality creative visualisers.
Getting beyond the I-Phone world of instant image production will be an interesting topic to get a grip of if standards in marketing are to break away from the gifted amateur approach.